Charmin Ultra Soft Toilet Paper from Charmin is the ONLY TP we use in my house and when we go on vacation I take my own rolls with me. I have severe allergies and the other Charmin’s give me a terrible rash and/or bladder infection. The red label, Ultra Strong, is the worst. In all honesty, this toilet paper is the softest of any toilet paper I have ever used. Lets be serious, it’s toilet paper and used in a very sensitive area, and when choosing TP, your number one priority should be the softness of it, and I can tell you that there is no other toilet paper that can even compare to Charmin Ultra Soft. It is the BEST!!It is also two ply and when using two ply toilet paper you will use less, this is a fact. If you are not used to quality two ply toilet paper then it does take a little getting used to on how much to use, especially if you have been using one ply. There are many misconceptions about using two ply toilet paper that it will clog and build up in your plumbing system. I can tell you this is inaccurate information. I am only experienced with Charmin Ultra Soft two ply toilet paper and I have used it in my septic system with no issues for well over 20 years.Charmin is manufactured by the Hoberg Paper Company in Green Bay, Wisconsin this means it is a USA product. For me, I always try to support any product made in the USA. …But, it is really the best toilet paper you will ever use!